Four CX questions media companies should be asking

And the research strategies to address them

About this resource

In the world of the 24-hour media cycle, information never sleeps—especially for media companies. Consumers rely more every day on digital sources for news, entertainment, education, and more, making online interactions with media companies a part of daily life for most. But competition is fast and fierce, and consumers have increasingly high expectations. In an industry that operates at break-neck speed, it takes more than just great content to capture—and keep—the attention of audiences.

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In this guide, you’ll find:

  • The four questions to ask to determine if your organization is excelling at customer experience

  • Best practices for engaging and delighting your target audience via your digital products

  • Research strategies to address each of the key trends and overcome challenges

This guide is for Marketing Executives and Product Managers at media organizations.

About the guest

Headshot of Person McPerson

Person McPerson

Chemist, Astronaut NASA

Anna Lee Fisher is an American chemist, emergency physician, and a NASA astronaut. The mother of two children, in 1984 she became the first mother in space. Fisher is the oldest active American astronaut. During her career at NASA, she has been involved with three major programs: the Space Shuttle, the International Space Station and the Orion project.