When most people think of remote usability studies, they think of testing the user experience on websites and apps—with participants sitting at home with their device, or in front of a computer. But the customer journey is often more complex than simply visiting a website for 15 minutes and making a purchase or exploring a new app for the first time.
These days, there’s a lot more you can do to uncover insights about how your target customers interact with your brand. At UserTesting, we ran a series of unique studies to demonstrate what you can do through modern UX research.
In this eBook, you'll learn about:
10 stories from unusual research studies on innovative products, including FitBit, Yelp, Nest, and more
Setting up and conducting remote UX research
Applying different research methodologies to gain customer insights
This eBook is for researchers, marketers, and anyone who’s interested in the insights you can get through remote UX research.