The product manager's guide to customer-centered growth

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About this eBook

Most products don’t fail because their teams can’t write enough code. They fail because they can’t acquire and retain enough users.

And that’s why so many people are looking for the magic bullet that’ll skyrocket their growth. But focusing on specific tactics isn’t the right approach.

Instead, you need to focus on implementing a rigorous process of experimentation. Because the key to driving sustainable growth is to use customer insights to discover the unique combination of tactics that work for your product.

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In this eBook, you'll learn how to:

  • Implement a proven five-step experimentation process

  • Use customer insights to discover growth opportunities

  • Increase the accuracy of your tests over time

This eBook is for Product Managers, VPs of Product, VPs of Growth, or anyone who’s thinking about how to grow their product in a sustainable, customer-centered way.

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