Testing at every stage of development

Scaling research for better CX

While there’s always some risk in new endeavors, you can hedge your bets by ensuring that you understand customer expectations at every step of your development process. Doing so allows you to identify and remedy small problems along the way before they have the chance to become critical issues down the line.

In this guidebook, you'll find tips and customer examples to help you understand how and why to test during:

  • Early-stage discovery
  • Prototyping
  • Development and pre-launch
  • Post-launch

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