As market researchers, you know that qualitative research projects can feel like they take forever to complete. By the time you've completed your analysis, stakeholders have often moved on to something else. But, what if you could speed up the process of getting qualitative insights?

The good news is that you can. After all, qualitative and quantitative insights are better together.

Join Mike Mace for a detailed look on how to speed up qualitative insights without sacrificing quality. We'll show you the benefits of streamlining recruiting, testing in-store experiences remotely, and how to speed up your analysis, you will learn how to:

  • Lean on the power of remote research
  • Make quantitative research more effective
  • Automate your analysis when possible


Mike Mace
VP, Market Strategy
UserTesting

Michael Mace is the VP of Market Strategy at UserTesting and a veteran of over 25 years in the tech industry. He's held marketing and strategy roles at Apple and Palm, co-founded two startups, and has consulted for many tech industry companies.


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