Credit unions and small banks are naturally customer-centric. Whether it's via a common locale or through a workplace, these friendly firms have always kept close tabs on what their customers want.
However, the digital landscape is leveling the playing field. When it comes to being obsessed with your customer, any tech-savvy competitor can figure out what customers want to spend their money on. As more brands move in on the financial services space, it's getting harder and harder for traditional touchpoints to keep up.
Here's a guide to help credit unions sharpen their CX edge, and stay competitive in a changing landscape.