Excelling at the Omnichannel Retail Customer Experience

Understanding the complete customer journey through user research

About this Resource

As omnichannel shopping continues to pick up steam, retailers are finding that every channel is their most important channel. So how can your organization master the delivery of a connected customer experience in an increasingly complex retail landscape? By understanding and connecting customers’ behaviors and motivations at every step of their customer journey.

whitepaper cover

In this eBook, you’ll find:

  • Why user research is crucial for a consistent customer experience

  • How to conduct user research on your CX with your target audience

  • How to turn insights into action for an improved CX

This eBook is for digital executives, CX professionals, and directors of UX at retail organizations.

About the guest

Headshot of Person McPerson

Person McPerson

Chemist, Astronaut NASA

Anna Lee Fisher is an American chemist, emergency physician, and a NASA astronaut. The mother of two children, in 1984 she became the first mother in space. Fisher is the oldest active American astronaut. During her career at NASA, she has been involved with three major programs: the Space Shuttle, the International Space Station and the Orion project.