Marketing Edition: How we leverage UserTesting
December 12th, 2018
Wednesday
11:00 AM to 11:40 AM
Pacific Time
Free

Marketing and Customer Empathy: How we push UserTesting to the limit

User tests can be used to validate a huge array of marketing content—everything from commercials to images to email messages. It can also help you get inside the heads of customers on a wide variety of topics, even sensitive subjects like religion and politics. If you want a fast path to empathy with your customers, this is it.

In this webinar, UserTesting VP of product marketing Michael Mace will share his personal experiences in pushing the UserTesting platform to the limit to validate marketing content, and get fast insights on customer attitudes in a wide variety of subjects. He’ll share what works, what doesn’t, and will share tips on what you can try yourself.

You will learn:

  • What types of marketing content can be validated
  • How to set up the tests
  • Problems to watch out for
  • How to get insights on sensitive issues that people wouldn’t normally discuss

Your panelist for this webinar is:

Michael Mace
VP of Product Marketing
UserTesting



A location map when required...

SPUR
2nd Floor, 654 Mission Street San Francisco, CA 94105
(between 2nd and 3rd Streets)

Register for this webinar

or call us at 888-887-1882
(Monday-Friday, 8:30am-9pm ET)