Proving the ROI of UX research

About this guide

If your department has a UX research team, it’s likely you already have an intuitive sense of the value research brings to your organization. However, quantifying that value can be a challenge when you need to defend your research budget and headcount.

How do you measure which research findings were implemented into product design? Which profitable UX improvements can be tracked back to research? How much does UX research impact the bottom line?

In this guide, you'll learn:

  • Determine the unique value of UX research to your organization
  • Improve team processes to increase alignment between Product and Research teams
  • Mature your organization's approach to UX research

This guide is for VPs of Product, UX, or Digital, or any company leaders who oversee product and research teams.


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