Design teams are faced with making critical decisions every day. They know the important role design plays in connecting users and customers with a product or experience, and depend on honest critique from colleagues. But there's someone else designers should be talking to—their end-users.
No matter what a team decides, a design is only as good as its relevance and connection with the intended audience. In this ebook, you'll find tips and use cases to help you understand how and why it's important for designers to test during:
- Early-stage exploration and discovery
- Wireframing and prototyping
- Development and pre-launch