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The Startup Adventure: Building with human insight

Event Date

Wednesday, May 19th, 9:00 AM - 10:15 AM

Event Location

Private virtual event

Learn how to build your product and business with human insight at the core through integrating feedback at the crucial stages of product design 

Date: Wednesday, 19th May
Time: 9.00am - 10.15am (BST)
Where: Virtual (via Zoom)

Your customers have the answers. Understanding them is a fundamental part of building products that survive and thrive in today’s market. To create a successful startup, it is critical to learn who your customers are and integrate their feedback at precise moments.

Join fellow startup leaders on Wednesday 19th May to learn;

  • The practical methods of how to integrate product feedback at key stages 
  • The key processes to have in place when scaling product testing across your business
  • How customer insights can support your startup's success, from getting investment to making sales
  • The mindset and actions required for scaling a customer-centric startup organisation

Our guest speakers include; 

John Talbott, Co-founder, Purple Dot

John Talbott is a serial entrepreneur and co-founder of Purple Dot. Starting his career working at investment banks and the London Olympics, he then co-founded his first startup, Twizoo, a social data company that sold to Skyscanner in 2017. After leading Engineering for Skyscanner’s Hotels business, he got back into startups and co-founded Purple Dot, the waitlist company that helps fashion brands and retailers improve margins and reduce waste by enabling 'wait-based' shopping.

Ina Arnaoudova, Senior User Researcher, Ecosia

Ina transitioned into UX and the digital world after a career in research and international development. After some UX freelancing and becoming a design team of one for an early-stage startup, she found her way to Ecosia where for the last four years she has been combining her passions for good design, sustainability, and social good. Ina joined as one of Ecosia’s first UX-ers, then transitioned to full-stack Product Design, and most recently returned to her core capability of research in order to solely focus on establishing Ecosia’s user research practices.

Annika Pannen, Associate Solutions Consultant, UserTesting

Annika works as a Solutions Consultant for UserTesting. She specialises in incorporating and scaling qualitative research in small to medium-sized businesses. Annika works with professionals across all verticals, helping them gather actionable feedback and bring their customer initiatives to life. Prior to UserTesting, Annika worked in the startup environment, supporting businesses to scale their innovation and product development throughout Europe.

  • 9.00am : Welcome from UserTesting
  • 9.05am : How to build a successful startup with human insight - John Talbott
  • 9.25am :  How to scale customer feedback effectively in your startup - Ina Arnaoudova
  • 9.45am : Designing products that solve real problems - Annika Pannen
  • 10.00am : Q&A and discussion
  • 10.15am : Event closes

This event is by invitation only. Please engage by putting your camera on during the event. 

If you have any questions in the meantime, please reach out to our Director of EMEA Marketing, Amy Kelly at [email protected].

We look forward to seeing you there!

This event is supported by Startups Magazine - Startups Magazine champions tech startups - the entrepreneurial heroes disrupting industries and the creators challenging norms and breaking boundaries.

In print and online, the Startups Magazine team works hard to deliver unique content to startups providing valuable insights from industry experts, advice on business fundamentals and most importantly - a platform to introduce tech startups to the world stage.

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