Top customer experience trends driving travel and hospitality

And research strategies to address them

About this resource

In today’s increasingly competitive digital market, consumers are growing to expect—and even demand—excellent customer experiences. Whether on a mobile device on the go or on a desktop computer at home, customers have high expectations of their interactions with a brand, and the travel and hospitality industry is no exception.

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In this guide you’ll find:

  • How customer expectations are evolving across all devices and touchpoints

  • Five key trends that impact the travel and hospitality industry’s approach to user experience

  • Research strategies to address each of the key trends and overcome challenges

This guide is for executives, directors of UX, and CX professionals at travel and hospitality organizations.

About the guest

Headshot of

Chemist, Astronaut NASA

Anna Lee Fisher is an American chemist, emergency physician, and a NASA astronaut. The mother of two children, in 1984 she became the first mother in space. Fisher is the oldest active American astronaut. During her career at NASA, she has been involved with three major programs: the Space Shuttle, the International Space Station and the Orion project.