Mastering Product-Market Fit with Customer Insights Breakfast Hosted by UserTesting
June 14, 2018
12 pm to 2 pm

When? Wednesday, May 15th at 9AM PT
Where? Sheraton Hotel, 625 El Camino Real, Palo Alto, CA, 94301

Product teams should be validating and experimenting at every stage of the product development lifecycle. It's about understanding your customer needs and building the right solutions to address their needs. When you’re building products, you should constantly be refining your understanding of three key questions: who is my customer? what is their problem? what is the best, lightest solution I can build for them? This drives rapid validation & iteration cycles as you build the products your customers will grow to love.

Join Product Managers in the Bay Area for a deep dive into the latest trends on mastering product-market fit with customer insights. This is a VIP experience tailored specifically for you!

You will learn:
  • How to collect and analyze user feedback in a systematic way.
  • Learn to improve your product-market fit, with a real-world, end to end case study.
  • How to get organizational buy-in & alignment around your product ideas.
  • Creative, simple methods for testing product ideas and concepts early and often.
  • How to do all of this fast and effectively.


9:00am- 9:30am
Networking and Light Breakfast

9:30am- 10:30am
“How to Achieve Product-Market Fit Through Rapid Prototyping and User Testing" Dan Olsen, Lean Product

Product management expert Dan Olsen will teach you the simple but effective Lean Product Process for achieving product-market fit from his book The Lean Product Playbook. Dan will focus on how to iterate rapidly using prototypes and customer interviews. He will show you how to design and conduct user tests to gain critical feedback on your product hypotheses and UX design. Dan will show you how to collect and analyze user feedback in a systematic way. And he will show you how to iterate based on what you learn to improve your product-market fit, closing with a real-world, end-to-end case study.

Winning Hearts & Minds: Using customer insights to get organizational buy-in for your product ideas
Tanya Koshy, UserTesting

UserTesting’s VP of Product Management, Tanya Koshy, will share an easy framework to use for getting buy-in across your organization for your product ideas. Tanya will show you how to build a shared understanding of the customer to avoid the second-guessing, debating, Monday-morning-quarterbacking that PMs often encounter when building products.

Sandwiches and Social
Stay for a sandwich and get social! Join us before you head back to the office for a light lunch and casual discussion to share ideas and experiences with one another.

Your panelists for this workshop are...


Sheraton Hotel
625 El Camino Real, Palo Alto, CA 94301