Earning the loyalty of customers and ensuring the profitability of an organization depends on a holistic approach that seamlessly connects a brand with its customers at every touchpoint—and behind the scenes. Thriving in the Experience Economy will be directly tied to companies that achieve these goals.

UserTesting’s VP of Market Strategy, Michael Mace, will discuss the results of our sixth annual survey, in which we asked industry professionals how their organizations are adapting to meet the ever-changing needs of sophisticated consumers in an increasingly digital landscape.

In this webinar you’ll learn more about the three key themes that emerged this year:

  • Digital transformations are off to a slow start
  • CX trends don’t reflect current customer needs
  • Scaling customer research is more important than ever

The Experience Economy is here. Watch now to learn how the industry is evolving, and how your organization may be impacted.

Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
Michael Mace
VP, Market Strategy
UserTesting

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
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