While working remotely is easier than ever before, it does require us to think differently about how we engage with and get feedback from our customers and users. Because remote work is currently the new normal, you are probably trying to figure out how to build customer empathy and understanding in a digital environment.
If you are a UX researcher, designer, product manager, or marketer who is accustomed to getting feedback from your customers in live, in-person conversations, this can be a bit of a shift, but the outcomes can be amazing. There are many benefits to gathering customer feedback remotely—from resource savings to increases in efficiency, and over the years UserTesting has helped many organizations make this transition successfully.
Join UserTesting's Chief Insights Officer Janelle Estes, AnswerLab's CEO & Co-Founder Amy Buckner Chowdhry, and Rosa Smith, UX Researcher at UserTesting, as they share advice for building empathy for your customers, remotely, in just 3 easy steps. This is a practical discussion with recommendations that you can take and implement immediately, to help you develop a more effective and impactful remote feedback practice.
Rosa joined UserTesting in November 2018. She has a background in social sciences and 7 years’ experience in quantitative and qualitative research methods. Her work focuses on improving the digital experiences of telecommunication and financial services customers.