In part five, episode eight of the Espresso Webinar Series, our Director of EMEA Marketing, Amy Kelly, welcomes William Barraclough, Creative Director at the leading UK FinTech, Tide.

In this webinar, we discuss how to integrate the voice of the customer into the design process and how vital this is for brand building.

William Barraclough
Creative Director
Tide

Over the course of 20+ years, William has been fortunate enough to work with large and small agencies, like M&C Saatchi, Zone and AKQA, and in client-side roles, from startups to billion-dollar businesses like Zoopla and Betfair. What he has enjoyed most is setting up design teams for success and evolving global brands across their product, brand and marketing activities.


William is currently the Creative Director at Tide. As Creative Designer, William is responsible for shepherding and integrating brand creative across channels as well as driving innovation across their product ecosystems, all while supporting their values of being data-driven, member first and one team.
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