In part five, episode three of the Espresso Webinar Series, our Director of EMEA Marketing, Amy Kelly, welcomes Jo Migom, Chief Digital and Marketing Officer at Thomas Cook.

In this webinar, we get exclusive insights into the relaunch of the Thomas Cook brand and how they used human insight to rediscover the market.

Jo Migom
Chief Digital and Marketing Officer
Thomas Cook

Jo has two decades of experience working in travel and eCommerce. Jo has delivered digital transformation at businesses including British Midland and Virgin where she was responsible for implementing new digital platforms and marketing strategies in the UK, USA, Russia, Saudi Arabia, and across Europe.

Over ten years at the Thomas Cook Group Jo was responsible for a variety of digital and customer-centred initiatives in Belgium before rolling out a new digital platform across the UK, Belgium, and the Netherlands that increased revenue by 60% and conversion by 40%. A key driver in that growth was moving from a ‘project led’ approach to a product/customer centred focus.

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