In Part Six, episode seven of the Espresso Webinar Series, our Director of EMEA Marketing, Amy Kelly, welcomed Lucy Neilson, Head of User Experience at Lottoland.

In this webinar, we discuss user research within the gaming industry and how creativity is balanced with regulation. Lucy will also be sharing insights on how she manages multi-market research across regions and also prioritises the needs of over 2000 products at Lottoland.

Lucy Neilson
Head of User Experience
Lottoland

Lucy is currently the Head of User Experience at Lottoland, the world leading Lotto betting operator that connects a 14+ million strong customer base to unique lotteries from around the globe. Previously Lucy has worked in both Gaming and Banking Industries, and is passionate about elevating the position of Experience and Research to become more strategic, guiding and shaping how organisations think about design in general.
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