In this first of three webinar series, Agilitee’s Digital Strategy Lead, Cat Ganim shares strategies for guiding product strategy through user interviews and human insights. Understand your customer’s motivation to create innovative features and enhance your product experience. Uncover the context your customers live in, their motivations, and the outcome they desire to orient strategic decisions around your users. Gain firepower to back your decisions to executives and stakeholders as you build incredible products.

In this webinar, you’ll learn:

  • The Jobs-to-be-Done theory and how it helps you access real human insights before building and launching a product
  • Steps to conduct interviews to uncover information about your users
  • How to analyze results and define “the job to be done”
  • Tips for validating early, high-level concepts with users

By signing up for this webinar, you will be added to all three parts of it. If you are unable to attend them you will still receive the recording after the live event.

Part Two -Product Execution: Ensure my design is usable

Part Three - Product Performance Measurement

Cat Ganim
Digital Strategy Lead
Agilitee Solutions

Cat has spent the past 15+ years building digital products for start-ups, large retailers, and clients. She leads digital strategy for Agilitee’s clients and relies heavily on research to reduce risk and deliver high performing solutions.
Michael Mace
VP, Market Strategy
Agilitee Solutions

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
[Edit Title under My Tokens]

Sed ac purus sit amet nisl tincidunt tincidunt vel at dolor. In ullamcorper nisi risus, quis fringilla nibh mattis ac. Mauris interdum interdum eros, eget tempus lectus aliquet at. Suspendisse convallis suscipit odio, ut varius enim lacinia in. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Speaker Name
Speaker Title

Sed ac purus sit amet nisl tincidunt tincidunt vel at dolor. In ullamcorper nisi risus, quis fringilla nibh mattis ac. Mauris interdum interdum eros, eget tempus lectus aliquet at. Suspendisse convallis suscipit odio, ut varius enim lacinia in. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Watch Now