In this first of three webinar series, Agilitee’s Digital Strategy Lead, and UserTesting expert, Cat Ganim will share strategies her team uses to perform customer interviews, unlocking real human insights that become the north star for a product’s strategy.

When you don’t understand the progress your customer is trying to make in the world, innovations and features happen in a vacuum, and your product is disconnected from end-users. This is how poor performing products are built. Uncovering the contexts your customers live in, their motivations, and the outcome they desire will help orient the major strategic decisions you make and give you the firepower to defend your choices to executives and stakeholders and ultimately build incredible products.

You’ll learn:

  • Overview of Jobs-to-be-Done theory and how it can help you access real human insights before you build and launch a product
  • Steps to craft and conduct customer interviews to uncover customers’ core jobs
  • How to analyze results and define “the job to be done”
  • Tips for validating early, high-level product concepts with customers
Cat Ganim
Digital Strategy Lead
Agilitee Solutions

Cat has spent the past 15+ years building digital products for start-ups, large retailers, and clients. She leads digital strategy for Agilitee’s clients and relies heavily on research to reduce risk and deliver high performing solutions.
Michael Mace
VP, Market Strategy
Agilitee Solutions

Mike is a 25-year veteran of the tech industry. He held marketing and strategy roles at Apple and Palm, co-founded two startups, and has also consulted for many tech industry companies.
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