Let's face it. Startups face high uncertainty and have high rates of failure. But it doesn't have to be. The minority that do go on to be successful and influential have a few things in common that might surprise you. You can probably guess the typical things -- they tend to have a clear vision, a singular focus on making things people want (vs. making people want things), and usually a bit of good luck (that they knew what to do with when it came). But for the majority of entrepreneurs with a drive and a dream, there's one common factor that often gets neglected.

Successful companies keep asking questions.

In this webinar, we'll dig into the top reasons why startups fail and uncover the questions that successful startups kept asking as they grew.

Join Andy MacMillan (UserTesting CEO) and Matt Zelen (UserTesting Chief Customer Officer) as they reveal what questions to ask, who to ask them to, and how best to ask them. In this webinar, you'll learn:

  • The top reasons why startups fail to meet their full potential
  • The importance of getting fast feedback from prospects and customers
  • Lessons from the stories of three successful startups
  • Proven ideas from two experienced executives on how to rocket to success
Andy MacMillan
Chief Executive Officer
UserTesting

Andy brings 20 years of enterprise SaaS experience to UserTesting. As a former product executive at Oracle and Salesforce, he saw the critical role that customer centricity plays in creating great experiences. By helping companies become more customer-centric, he has grown multiple enterprise SaaS businesses to hundreds of millions of dollars.
Matt Zelen
Chief Customer Officer
UserTesting

Matt has more than 20 years of experience helping companies drive value from their technology solutions. He most recently served as Chief Operating Officer of AppZen, and prior to that he was Chief Customer Officer of Act-On. He has also held leadership roles at global technology companies including Salesforce and Oracle. He is passionate about helping companies and their customers achieve business success and is laser-focused on that for UserTesting customers.
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