The streaming media industry is growing—and it’s growing fast. The economic numbers are staggering, and it’s predicted that the market will nearly triple between 2018 and 2024.

In this webinar, Janelle Estes, UserTesting's Chief Insights Officer, and Rosa Smith, Senior UX Research will explain the findings from the Streaming Media CX Index Report. You'll learn how seven top on-demand streaming services: Netflix, Hulu, Disney+, Apple TV+, Amazon Prime, HBO Now, and HBO Max, create binge-worthy streaming media experiences with three key strategies:

  • Offer a broad, diverse library of content
  • Deliver highly personalized experiences
  • Use customer empathy to dictate CX strategy
Janelle Estes
Chief Insights Officer
UserTesting

Janelle is an expert research practitioner fascinated by human behavior and intrigued by data insight. She brings over 15 years’ experience conducting large-scale customer research initiatives for both B2C and B2B companies across a variety of industries to help them transform their customer, user, and brand experiences.
Rosa Smith
Senior UX Researcher
UserTesting

Rosa joined UserTesting in November 2018. She has a background in social sciences and 7 years’ experience in quantitative and qualitative research methods. Her work focuses on improving the digital experiences of telecommunication and financial services customers.
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