Building an effective marketing program is both an art and a science. While a lot of work goes into developing a campaign, some of it can feel like luck. After all, performance metrics come after your campaign has already launched, so it can be difficult to tell if you’re making the right decisions.

Join Priscilla Converse, Demand Generation Manager at UserTesting, and Andrew Hildebrand, Customer Marketing Manager at UserTesting, as they go over tips and tricks for pairing qualitative and quantitative insights when building an overall marketing campaign and when testing your emails sends in particular.

In this webinar, you’ll learn how to:

  • Build marketing campaigns with empathy - customers who feel an authentic connection with your brand are more loyal, spend more money with you over time, and become your advocates to friends and family.
  • Run quick, qualitative tests on email - while marketers are more comfortable with quantitative data analysis, using quick, qualitative studies to test marketing campaigns before a launch alleviates the guesswork. Use the Human Insight Platform to ask your target audience about your email campaign’s general concept, CTA, offerings, and overall messaging.
  • Gather relevant insights - learn how to break down and distill all the information you get from a qualitative test effectively and how to share what you learned with your team.


Priscilla Converse
Demand Generation Manager
UserTesting

Andrew Hildebrand
Customer Marketing Manager
UserTesting

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